Word of mouth is one of the most powerful marketing tools your business will ever have and your clinics’s design plays a big part in what people say once they have left their appointment.
These days patients have so many options and flashy marketing jumping out at them, what should be a simple decision can turn into a daunting task and therefore are more likely to go with a recommendation from a family member or friend.
So how do you make sure your patients are keeping you in mind the next time someone is looking for a specialist in your field?
While good service is imperative in creating a lasting impression you also need to make sure you are supplying your patients with an inviting environment so they know they are in good hands from the moment they walk in the front door.
Create a comfortable, clean and inviting space by including items such as ergonomic visitor/ waiting chairs for the times when waits are longer than usual.
Refresh stations are also a great idea by providing filtered cold and temperate water to patients mounted within joinery to match your reception (much more inviting than the old school water cooler). This can also create a great area for marketing material on your products/ services while patients are having a drink.
Patients are more likely to feel at ease in a clean and maintained environment and as you can see it is very easy to make these changes in order to get tongues wagging!